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The E-Myth Revisited



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Summary

The Book in Three Sentences

  • Many small business proprietors often immerse themselves in the daily operations rather than focusing on strategic development.
  • Successful business leaders thrive due to their unending thirst for knowledge and continual learning.
  • Proficiency in a business's technical aspects doesn't equate to a comprehensive understanding of running that specific business


The Big Ideas

  • Refusal to embrace change impedes a business from fulfilling its potential to meet its aspirations.
  • The misguided belief that comprehending a business's technical aspects equates to understanding its entirety is a fatal assumption
  • The spark of the Entrepreneurial Seizure ignites upon the decision to venture into one's own business.
  • Every individual venturing into business embodies a trio of personas: The Entrepreneur, The Manager, and The Technician, all essential components within.

In this updated and revised edition of the widely acclaimed bestseller, small business consultant and author Michael E. Gerber dispels common myths surrounding the initiation of one's own business. Drawing from extensive experience, Gerber reveals how prevalent assumptions, expectations, and technical expertise can hinder the path to a thriving business.


Gerber guides readers through the distinct phases of a business's lifecycle—from its initial entrepreneurial stages through inevitable growth challenges to the eventual adoption of a mature entrepreneurial perspective. He demonstrates how the principles of franchising can be applied universally, regardless of whether a business operates as a franchise or not. Crucially, Gerber emphasizes a crucial yet often overlooked distinction between working in your business and working on your business.


"The E-Myth Revisited" serves as a valuable resource to foster the productive and confident growth of your business. This book provides insights and guidance, ensuring a strategic approach that separates the journey of working within your business from steering it towards long-term success.



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